A/B Testing || What is it? An experiment where two versions, A and B, of a creative treatment (e.g. email, concept, web page, or app) are shown to different users randomly, and then statistically…

Generative research || What is it? Exploratory research is used to build a foundational understanding for problem definition and to identify potential opportunities and solutions. Commonly employed…

Usability Test || What is it? A usability test comes under the umbrella discipline of usability research. It is a study with a directed, typically task-based, objective. The focus includes…

Usability Research || What is it? Usability research is a specific facet within user experience research. It focuses on defined tasks (e.g. comprehension of an instruction manual, or ease of…

Participant Pool / Panel || What is it? There are many interpretations of this term. For the purposes of the UX Lex, it refers to the people who have consented to take part in one…

Pain Point || What is it? A problem that could be a challenge, hiccup, inconvenience, annoyance, barrier or other issue, occasional or persistent, however big or small, that customers or…

CX / Customer Experience Research / CX Research || What is it? Customer experience (CX) refers to the perception of a brand, product or service formed by the interactions and experiences…

UX / User Experience || What is it? UX (User Experience) is the interaction, attitude and perception that someone has about a product, system, ecosystem (including communication), or…

Unmoderated Study || What is it? An unmoderated study records responses and interactions focused on a very specific task and/or a defined question set, without a facilitator or moderator…