Sample / Sampling || What is it? Sampling has different meanings in quantitative and qualitative research. In quant, it refers to the people or data that is researched or sampled. The…

Screener / Screening || What is it? A questionnaire designed to qualify whether potential research participants are eligible for a study based on the research goals. It is a filtering process based…

Recruiting / Recruitment || What is it? Recruitment is the process of identifying and finding research participants who meet a set of predetermined criteria that define the profile of the desired…

Transcript / Transcription || What is it? A written verbatim record of every word said during the course of qualitative research fieldwork. Typically transcripts include timestamps and a record of who was…

Topline Report || What is it? A written summary of the research goals and key learnings. Sometimes it also includes other contextual information, such as links to pertinent study artifacts, details about…

Survey / aka Questionnaire || What is it? A survey contains a set of baseline questions about a particular topic to collect self-reported and self-recorded data from a large number of individuals in a…

Target Market / aka Target Audience || What is it? It is the term for the specific audience (individuals, households, organizations) for whom a product, service or initiative is intended to serve or attract…

Secondary Research / aka Desk Research || What is it? Research conducted by gathering and reviewing data from existing sources. When you want to gain an understanding about any topic…

LEARN THE LINGO: Today’s UX LEX Term is: Insight || What is it? A discovery, a deeper understanding, an inspiration, a new perspective, level of understanding or an aha resulting from digging…