Fuel your curiosity
Browse our resources, guidance, networking tips and other inspiration below to help you sharpen your research chops. Subscribe to our newsletter, called Fuel Your Curiosity, for automatic delivery.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Why leveling up is crucial as a user researcher
I often think about pivotal moments that shaped my career as a user researcher and entrepreneur. A particularly memorable experience occurred during my time at Zillow. It was a conversation that…
Learn the lingo: Marketing Research
Marketing research || What is it? Marketing Research is defined as the influence, reach, and execution of marketing actions, to learn more about the behaviors, interests, or any other…
UX teamwork can be a long game, but it’s worth the effort
Last week I ran five remote, one-hour sessions for a study we had just begun. While P1 was verbose (and a little angst), all five provided excellent, meaningful feedback and were on time! My stakeholders…
AI data mining and emails in discovery
In the legal world, emails can be used in discovery and as evidence. When will mining AI platform data to gather insights into participants' mental models become mainstream? How are AI…
Learn the lingo: Market Research
Market research || What is it? Market research is the process of gathering information about people/target audience (consumers, customers, users...
"Research Theater" Defined with a Checklist
What is research theater? How is it identified? Why should I care? What can I do if I suspect it? Research theater refers to situations where organizations claim to be conducting research but are..
Dare to dream big! AND GO FOR IT!
I just had a terrific conversation with a UXR colleague navigating a recent layoff. She worked in the role for nearly six years. Having worked alongside her for nearly two of those six years I can…
28 Ways to Articulate and Demonstrate UXR Strategic Value
Looking for ways to articulate and demonstrate user research strategic value? Here are 28 different approaches. It’s paramount to emphasize how the work directly contributes to the org’s success…
Learn the lingo: Journey mapping
Journey mapping || What is it? A journey map is a visualization of a process someone goes through to accomplish a specific goal. It typically contains actions, emotions, and touch points...
What is quality research?
Yesterday I joined a riveting panel discussion by Rosenfeld Media titled “A Genuine Conversation about the Future of UX Research,” with an audience of 400 + researchers and industry leaders. A key…
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.
Sign up for “Fuel Your Curiosity.” Monthly-ish musings for user researchers and other curiosities.